Advice on the provision of comments to the Magazine features - an underutilized PR approach

When a company decides to use a PR agency or has an internal person to create and execute a communications strategy, as the most common to try to get a story in the newspapers or magazines is through a press release - a document to a page describing a story, which incorporates also extract the appropriate Manager or Director. However, as most of the professional public relations have been holding over the past few years, it becomes increasingly difficult to place stories in this way, in many ways related to numbers decreasing of the journalists working for a particular publication. Hold of the right person can be difficult, history may be in competition with hundreds of others, and there is then the task demanding and time-consuming "sale-in" the story on the phone to a number of different titles.

An approach to underutilized to ensure that the companies name is referenced in newspapers of the target or magazine is to provide expert commentary in a feature. This positions the company as particularly competent and trustworthy in his area so that can have a significant impact on readers. It is also an amount of time to discuss opportunities for comment with publications, but once a relationship has been built and the first comment has been provided, often journalists will return in contact with a company, they know can be relied upon to deliver a comment interesting and relevant.

There are a few ways to try to get comments; If it's an approach you want to try here are pointers in the right direction.

Ask before the lists of characteristics of magazines to see what are the relevant sections on the horizon. Talk about the journalist written feature and this follow-up with all the details of the company and those who could comment. Provide a short biography and the reasons for which such person is appropriate may also help to give the weight of a comment.
When you read an article in a newspaper or magazine, which relates to the company, come into contact with the journalist and offer help with the next similar functionality that they write.
You can also contact the editor with a good bio on the company, potential commentators and specializations, they would be happy to discuss. Once a good relationship has been formed, and then also may be easier to height in press releases.
Keep an eye on the flow of social media, journalists and publications as you never know when they will post a request for assistance on an article that they write.

Punch is a UK based, boutique PR, research, and society of social media with the skill set, the scope and the client of an international agency. PR specialists online, the objective is to provide clients strategic advice which has a significant and measurable impact on their business. To learn more about the tech PR, the Punch Communications Agency and integrated services, visit punchcomms.com or call the team on + 44 (0) 1858 411600.

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