Business management is a constant juggling act. You are either issue or chasing invoices, dealing with issues of customer service, to try to reconcile or respond to email and your phone books. This is a rollercoaster that is almost impossible to control at times.
When it comes to marketing your business you then have to decide where best to spend your money. Your Web site must be updated regularly, you need to build links through blogs and article marketing and, of course, your brochure is now looking a little tired and a reorganization complete needs.
All this takes time and money, but there is something that you can use which could potentially offer you free advertising.
Are you interested?
Don't forget your PR
It is true that most business people have lost confidence in print marketing and advertising. It usually involves a very high cost for little return. After all why you would want to spend hundreds of pounds on an announcement of text surrounded by many ads from your competitors? It is not going to stand.
But a form of marketing print should not be ignored, and it is the power of great press coverage.
This could be an interview, the quote, the functionality or the editorial. This kind of exposure in the documents and the "rights" magazines can pay dividends.
And here is why...
1 Cheap
Have your professionally written press release is much less expensive than to pay for advertising space. Assuming that it is accepted by the Publisher, it could potentially appear on a page in a magazine or on a blog/website to you.
2. Credible
The public are not daft and can identify a blatant piece of a mile of offshore marketing. But good press coverage (as a success on your case study of company or client) is much more credible.
3 Connect
Advertisement (if purely text or text and images) is very impersonal. While a good story will be customizing your company in the eyes of your readers and therefore make a connection with them.
4 SEO
Press releases are not just off the coast of release. By submitting your news releases online sites and blogs, build you back links to your website and help your SEO. In addition, being online, they might have a very long shelf life.
5 Recycle
When you issue a press release will only be used once and then throw it. Why not reuse content as a blog or articles ticket? It could then be taken up by other publications and lead to other features and articles. The possibilities are infinite.
Don't forget that pr is not just for large companies. You are unlikely to have the budget for the exposure in some of the leading magazines, but you can cultivate relationships with local press and industry journals.
Sally Ormond, Briar Copywriting, is editor professional freelance writer, editor of site Web SEO and writing of advertising with extensive experience in markets both B2B and B2C.
To have a discussion about how it can help you send an e-mail to sally@briarcopywriting.com or call + 44 (0) 1449 779605.
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